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Research papers

Marketing modelling and segmentation

This chapter will focus on the application of modelling with data and research findings (often otherwise collected) to enable businesses and organisations to improve their effectiveness. Underlying methodology will be touched on where it is...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Paul Freeman
September 1, 1998
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Citation

Freeman, P. (1998a, September 01). Marketing modelling and segmentation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-modelling-and-segmentation-